Senior Field Marketing & Events Specialist - B2B SaaS

The Senior Marketing Specialist will play a critical role in planning and executing high-impact field marketing programs that drive pipeline growth, strengthen customer engagement, and elevate brand presence across Saudi Arabia and priority regional markets. This role is focused on delivering best-in-class field marketing initiatives, including strategic events, partner activations, account-based marketing programs, and localized demand generation campaigns aligned with commercial priorities. What You'll Do Field Marketing Strategy & Execution Develop and implement field marketing plans aligned with revenue targets, strategic accounts, and market priorities. Translate corporate marketing strategy and GTM campaign plans into localized programs that generate demand and accelerate pipeline growth. Collaborate closely with sales leadership to identify priority territories, accounts, and growth opportunities. Ensure field marketing initiatives are fully aligned with business objectives and measurable outcomes. Events & Regional Activations Lead end-to-end execution of third-party events and exhibitions such as LEAP, GITEX, and other flagship industry conferences. Manage event strategy, sponsorship evaluation, vendor negotiations, contracts, booth experience, branding, logistics, and onsite delivery. Plan and execute executive roundtables, customer forums, workshops, roadshows, and networking events. Deliver exceptional attendee experiences while ensuring strong commercial impact from every activation. Account-Based Marketing & Demand Generation Design and execute targeted campaigns for strategic accounts, verticals, and priority industries. Launch localized lead generation initiatives in partnership with sales teams to build qualified pipeline. Drive lead nurture and follow-up programs to maximize conversion from MQLs to sales opportunities. Support account penetration and expansion strategies through personalized field marketing programs.

Requirements

Bachelor’s degree in Marketing, Business Administration, Communications, or a related field. 5+ years of B2B field marketing experience, preferably within technology, SaaS, AI, cybersecurity, or consulting sectors. Strong experience managing enterprise-scale events, executive engagement programs, and regional activations. Proven success in driving pipeline growth through field marketing and demand generation programs. Experience partnering closely with enterprise sales teams and senior business stakeholders. Strong understanding of Saudi Arabia and broader MENA market dynamics. Fluent in English; Arabic is highly preferred. Excellent project management, communication, negotiation, and vendor management skills. Strong analytical mindset with the ability to measure ROI and optimize performance.

Benefits

Be part of one of the fastest-growing AI companies in the Middle East during a pivotal moment for the region’s digital transformation. Work on cutting-edge AI products with real impact in financial crime prevention and regulatory compliance. Enjoy an ownership-driven culture with autonomy, trust, and significant room for growth. Competitive compensation, premium health insurance, and a supportive, high-performance environment. Collaborate with world-class AI scientists, engineers, and industry experts. An inclusive culture that values diversity, innovation, and empowering people to reach their full potential.