Manager - Social Media Marketing

Strategy & Planning: Develop comprehensive social media & fashion content strategies to meet business objectives, increase awareness, and drive engagement. Content Creation: Produce, edit, and schedule compelling content (text, images, short videos, blogs) tailored for different platforms (Instagram, TikTok, Youtube etc.). Community Management: Monitor channels, respond to comments/messages, foster community, and manage brand reputation/crisis communication. Campaign Management: Plan and execute paid social media ads and organic campaigns, often collaborating with influencers. Analytics & Reporting: Track key metrics (KPIs), analyze campaign performance, identify trends, and provide data-driven reports with recommendations. Trend & Platform Mastery: Stay current with the latest social media trends, platform updates, and digital marketing technologies. Influencer Marketing: Identify, engage, and manage relationships with influencers or brand ambassadors for direct collabs. Collaboration: Work closely with marketing agencies, Operations, PR, and Design teams to ensure cohesive seasonal brand campaigns and creative assets.

Requirements

Proven experience in digital marketing and social media management. Strong copywriting, editing, and visual communication skills. Proficiency with social media management tools and analytics platforms (Google Analytics). Creative thinking, agency management, strong analytical skills, and excellent organizational abilities