Manager, SDR | Benelux

The Manager, Sales Development Representative is responsible for leading a high-performing team of SDRs focused on generating qualified pipeline and supporting revenue growth across a defined segment or product. This role oversees the design and execution of prospecting strategies, ensures consistent lead quality, and drives operational excellence across outbound and inbound motions. It also plays a key role in developing team capabilities, optimizing workflows, and ensuring a strong handoff to downstream commercial teams. Responsibilities Hire, onboard, and develop a high-performing team of SDRs, fostering a culture of accountability, continuous learning, and high engagement. Set clear goals and performance expectations aligned to pipeline generation, conversion metrics, and meeting targets. Build and implement scalable outbound and/or inbound sales development playbooks, cadences, processes, and best practices. Monitor team performance and pipeline health; analyze data to identify trends, challenges, and opportunities for improvement. Partner closely with sales, marketing, and operations teams to align messaging, ensure smooth lead handoff, and optimize funnel conversion. Drive consistent execution of prospecting activities, ensuring adherence to quality standards and effective communication with potential customers. Provide ongoing coaching, feedback, and skill development through regular 1:1s, role plays, call reviews, and team training sessions. Identify process improvements to increase SDR efficiency, productivity, and operational scalability. Motivate the team through recognition, incentives, and transparent communication of expectations and results. Maintain accurate reporting of SDR activity, pipeline creation, and team performance in CRM and engagement tools. Support career path development and succession planning for SDRs.

Requirements

3+ years of experience in sales or sales leadership, ideally within SDR, BDR, or pipeline-focused functions. Proven success leading or scaling SDR teams in fast-paced, high-growth environments. Strong ability to design and implement outbound and/or inbound sales development playbooks, cadences, and prospecting frameworks. Demonstrated experience using data and analytics to drive decisions, improve performance, and identify areas of opportunity. Excellent coaching, mentoring, and talent development skills. Strong communication and interpersonal skills, able to influence across teams and collaborate effectively. Highly organized, proactive, and able to operate independently while managing multiple priorities. Experience with CRM and sales engagement tools (e.g., Salesforce, Outreach, HubSpot) preferred. Ability to motivate and inspire SDRs to consistently meet and exceed performance targets. Comfortable working in dynamic environments with evolving processes and priorities. Native/fluent in English + Dutch