Head of Marketing

The Head of Marketing is responsible for increasing brand awareness & driving user acquisition for all of business lines (sales, rentals, & short-term rentals). Able to leverage AI-powered marketing tools to optimize campaigns, ensuring maximum return on investment (ROI) & efficient achievement of all marketing targets. Reporting to the CBDO, he/she will lead the Marketing Growth, Branding & PR functions to achieve the objectives. Main Functions & Responsibilities: Strategic Planning & ROI Management: Develop & execute a comprehensive marketing strategy focused on achieving marketing objectives. Will be directly responsible for the marketing budget & demonstrating a clear ROI for all campaigns & marketing activities in plan, ensuring efficient use of resources to meet business goals. AI-Driven Performance Marketing: Utilize & optimize AI marketing tools to run the marketing operation. This includes leveraging AI for audience segmentation, SEM bid optimization, & content personalization to achieve web traffic, app download, conversion targets, and other activities with maximum efficiency. Brand & PR: Lead all branding initiatives & public relations efforts. Manage media relationships, secure high-impact features in industry publications & build Dwelleo’s reputation as the leading digital real estate marketplace. User Acquisition & Growth: Drive user growth through multi-channel marketing campaigns, including search engine marketing (SEM), social media, content marketing, & email campaigns.

Requirements

Bachelor's degree in Marketing, Communications, or a related field; Master’s degree is a plus. ● Proven experience (5+ years) in a senior marketing role, preferably within a tech, e-commerce, or proptech company. ● Demonstrated success in building brand equity from the ground up. ● Proven track record in scaling users’ acquisition & increasing web traffic & app downloads. ● Extensive experience with AI marketing tools & platforms. ● Proven track record of managing budgets & demonstrating a positive ROI on marketing activities.