Digital Marketing Executive (PPC and SEO)

This role sits across paid search, SEO, and lifecycle marketing for an established UK e-commerce retailer. The hire owns day-to-day Google Ads execution, on-site SEO improvements, and email plus WhatsApp campaign optimisation through Klaviyo or similar. They work closely with a small marketing team to respond quickly to seasonal opportunities and refine long-term performance strategies. The role balances data-driven decisions with hands-on execution across multiple platforms. Key Responsibilities PPC Strategy – Run daily Google Ads activity, including performance buckets and Pmax campaigns, with seasonal adjustments. SEO Execution – Update on-site pages, fix internal linking, and refine naming conventions and product content site-wide. Content for Search – Create blog content that drives quality SEO traffic and improves on-site conversion rates. Lifecycle Email – Clean and segment data in Klaviyo or similar, then sharpen campaign and flow strategy for re-engagement. Email Capture – Optimise on-site sign-up methods to grow the marketable audience and feed lifecycle programmes. WhatsApp Marketing – Build and scale WhatsApp service journeys, then migrate engaged customers into sales-driving campaigns. Cross-Channel Coordination – Align paid, organic, and lifecycle activity to maximise the latest Klaviyo or similar sync with WhatsApp.

Requirements

Paid Search Experience – 6+ years managing Google Ads accounts with budgets above £300k per year long-term. SEO Track Record – Demonstrable results from aggressive, full-funnel on-site SEO programmes on real websites. Email Platforms – Strong working knowledge of Klaviyo or similar ESP, including segmentation, flows, and campaigns. WhatsApp Marketing – Hands-on experience running WhatsApp marketing journeys, ideally synced with email. Pmax & Performance – Comfortable structuring Pmax campaigns and performance buckets, then optimising against revenue. Analytical Mindset – Confident reading account data, spotting trends, and translating findings into clear next actions. E-commerce Context – Prior experience marketing for an online retailer or DTC brand with a real product catalogue.

Benefits

Top-of-the-market pay. Remote working. Potential for flexible hours. Becoming a part of Palm Outsourcing, where your performance is rewarded in long-term job security and continued growth opportunities.