Devices Go To Market Team Leader

At Vodafone, we’re not just shaping the future of connectivity for our customers – we’re shaping the future for everyone who joins our team. When you work with us, you’re part of a global mission to connect people, solve complex challenges, and create a sustainable and more inclusive world. If you want to grow your career whilst finding the perfect balance between work and life, Vodafone offers the opportunities to help you belong and make a real impact. What You’ll Do Develop Go-To-Market Strategy: Lead the development and execution of end-to-end go-to-market strategies for new device launches, upgrades, and portfolio enhancements. This involves conducting market research, understanding customer needs, and identifying target audience segments Product Positioning and Messaging: Create compelling product positioning, messaging, and value propositions that differentiate the devices from competitors. Craft clear and concise messaging tailored to different customer segments and marketing channels Integrated propositions: Design and own end-to-end device propositions integrated with Vodafone tariffs, data plans, Vodafone Cash, IoT products, and digital content services Lead the development and execution of the annual devices commercial calendar, integrating OEM launches, seasonal campaigns, and Vodafone marketing moments, while partnering with the Brand team to deliver impactful ATL, BTL, and digital communications aligned with strategic objectives Sales Enablement: Work closely with sales teams to provide them with the necessary tools, training, and collateral to effectively sell devices. Develop sales enablement materials such as sales decks, and product training programs Competitive Analysis: Monitor and analyze the competitive landscape to identify market trends, competitor strategies, and potential opportunities. Provide insights and recommendations to inform product roadmap decisions and positioning strategies Market Performance Tracking: Establish key performance indicators (KPIs) and track the performance of devices in the market. Analyze sales data, market share, and customer feedback to measure the success of go-to-market strategies and recommend improvements Cross-Functional Collaboration: Collaborate with product management, marketing, sales, and other teams to ensure alignment on device launch timelines, product features, pricing, and distribution strategies Leadership: Lead and develop a team responsible for GTM planning and execution across the full devices portfolio, ensuring high performance, accountability, and continuous capability building

Requirements

Bachelor's degree in Business, Marketing, or a related field. At least 5-6 years of experience in Product device or telco marketing, or similar roles Demonstrated leadership capabilities with experience managing or mentoring teams, driving cross-functional alignment, and fostering a high-performance culture Strong Analytical mindset with the ability to gather and interpret market data and translate insights into actionable strategies Solid understanding of the technology industry, particularly the devices ecosystem Creative thinking and problem-solving abilities Ability to work collaboratively in a cross-functional team environment Experience in telecom or consumer electronics industry is a plus