Creative Brand Manager

The Creative Brand Manager is the custodian of SG's brand and the leader of all creative output across our marketing channels. Reporting to the Head of Marketing, you'll centralize brand governance, creative direction, and content production under one point of accountability — leading our internal creative team and a curated roster of external SMEs to deliver consistent, high-quality work across multiple country markets. Job Responsibilities Own and govern SG's brand identity, visual standards, and brand book across all touchpoints Lead creative direction and production for campaigns, reports, digital content, and corporate materials Oversee marketing copywriting to ensure consistency in messaging, tone, and narrative Manage creative workflows, project prioritization, and quality control prior to publication Lead and develop the internal creative team (design, copy, motion/video) and Marketing Intern Maintain and brief a vetted SME roster across design, copy, and motion disciplines Adapt brand and creative output across country markets while protecting global consistency Partner with the Head of Marketing to align all creative with marketing strategy and campaign goals

Requirements

8+ years in brand, creative, or marketing communications, with 3+ years leading a creative team Proven track record evolving a brand identity system across multiple channels and markets Experience managing multi-disciplinary teams (design, copy, motion) and external creative partners Regional experience adapting creative across country markets; MENA exposure strongly preferred Sharp creative direction skills across print, digital, motion, and editorial formats Strong editorial judgment and an eye for copy quality, tone, and narrative Bilingual English/Arabic strongly preferred Bachelor's in Marketing, Communications, Design, or related field (Master's a plus