Director of Public Relations and Marketing

A true home away from home. Four Seasons Resort at Sharm El Sheikh dedicates to perfecting the travel experience through continual innovation and the highest standards of hospitality. From elegant surroundings of the finest quality, to caring, highly personalized 24-hour service, Four Seasons embodies a true home away from home for those who know and appreciate the best. The deeply instilled Four Seasons culture personifies by its employees - people who share a single focus and encourage to offer phenomenal service. About The Role The Director of Public Relations and Marketing is a strategic leader within the property team, responsible for shaping and executing integrated communications and marketing strategies that elevate the property’s positioning, strengthen brand equity, and drive measurable commercial impact. Reporting to the Commercial Director, this role leads media relations, reputation management and crisis communications, marketing communications, social and influencer engagement, and digital performance marketing, including paid media and SEO. What You Will Do Lead, coach, and develop PR and Marketing team members; foster a culture of collaboration, continuous learning, and high-quality execution. Build cross-functional partnerships with Operations, Sales, Revenue Management, and Finance to align messaging, experience delivery, and commercial priorities. Collaborate with Regional and Corporate Commercial teams to integrate property initiatives into broader brand priorities and campaigns. Act as a key strategic partner on property, ensuring communications efforts advance both brand equity and measurable commercial outcomes. Demonstrate strong stakeholder management skills, fostering alignment and trust across property leadership, regional teams, global partners, and external agencies. Serve as the property’s positioning champion, ensuring awareness, understanding, and engagement with the property’s positioning across all employees. Develop and lead the annual PR and Marketing strategy and supporting channel plans aligned with commercial goals and property priorities. Lead the creation and execution of the integrated marketing and communications calendar, including campaign plans, global brand initiatives, and on‑property activations and F&B promotions. Identify and analyze seasonal trends, key moments, priority feeder markets, and target audiences to inform annual marketing and campaign planning. Apply market intelligence, consumer trends, guest insights, and competitive analysis to guide positioning and data-driven decision-making. Adjust strategies as market conditions evolve. Together with the Commercial Director, oversee the planning, allocation, and tracking of Media, Digital, Promotion and related investment within the property’s P&L, ensuring budgets across paid, owned and earned channels, including content, are optimized to maximize campaign impact, strengthen R

Requirements

Strong leadership and ability to inspire and develop high-performing teams Exceptional stakeholder management and influencing skills across diverse internal and external audiences. Collaborative approach with skill in building solid relationships across property and external stakeholders Strategic mindset combined with strong tactical execution capability Excellent written and verbal communication skills In-depth understanding of affluent consumer behavior and luxury brand standards Ability to interpret market intelligence and consumer insights to inform strategy and positioning Expertise in integrated PR and marketing strategies across Paid, Owned, and Earned channels Proficiency in reputation management and crisis communications Comprehensive knowledge of media landscape, and best practices locally and in key feeder markets Understanding of social and digital channels, including Owned Social, SEO, PPC, Paid Social, Display, and Programmatic, with awareness of emerging trends and technologies