Area Sales Manager – Traditional Trade | FMCG Industry

The Area Sales Manager will be responsible for leading Traditional Trade sales operations across Cairo & Giza, driving revenue growth, strengthening distributor partnerships, expanding market coverage, and ensuring the achievement of sales and distribution targets. The ideal candidate should have solid FMCG experience, strong market knowledge, and the ability to lead field sales teams in a fast-paced environment. Key Responsibilities Sales Management Achieve monthly, quarterly, and annual sales targets Monitor sales performance and ensure consistent business growth Develop and execute sales plans aligned with company objectives Ensure product availability and visibility across assigned territories Distributor & Customer Management Manage relationships with distributors, wholesalers, and key retail customers Monitor distributor performance and ensure alignment with company KPIs Support distributors in achieving coverage, sales, and collection targets Resolve customer issues and maintain high service standards

Requirements

Bachelor's degree in Business Administration, Commerce, Marketing, or related field 5+ years of experience in FMCG sales Minimum 2 Years Of Experience In a Managerial Role Strong experience in Traditional Trade sales operations Deep understanding of Cairo & Giza markets Proven track record in achieving sales and distribution targets Strong leadership and team management capabilities Excellent negotiation and communication skills Strong analytical and problem-solving abilities Good command of English is an advantage Proficiency in Microsoft Office applications